The Null Device


Shopkeepers in Russia have discovered an innovative advertising medium: the sides of stray dogs. They lure the dogs with meat, paint their shop's logo (as well as those of any brands they stock) on their sides and release them; the hapless, half-starved animals then wander around like walking billboards, until they're caught and repainted by a rival shop.

Well, at least it must be less obnoxious than those big black trucks with huge-arse billboards, usually advertising some lifestyle product for unsubtle gimboids, driving around in fleets of three and spewing diesel fumes into the air, as some sort of cocky, defiant fuck-you to all the oxygen-breathing bystanders ("hey, try ignoring this, motherfuckers!"). Are there really large demographic groups who choose to consume a certain brand because the manufacturer cares enough to pay someone to spew carbon monoxide into their air?

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