The Null Device


A Grauniad piece on punk rocker Avril Lavigne, who seems to be some sort of Alanis for the wallet-chain set or something.

The four punk rockers have been trying to school Lavigne on what she should listen to. "For her birthday, I got her [AC/DC's] Back in Black, the Clash singles and the new Me First and the Gimme Gimmes - your straightforward rock & roll, your punk and your pop punk," says bassist Charlie Moniz, the resident indie-rock connoisseur. Brann gave her a copy of Nirvana's Nevermind. And Colburn gave her the Smashing Pumpkins's Siamese Dream and some Pixies albums."I started her off with the more palatable ones, like Monkey Gone to Heaven," he says. "Then I give her Debaser, and she's like, 'I don't know about that.'"
Reid contends that "there are no guys in suits that can manufacture artists like Avril Lavigne. I wish there were. God knows the record business needs them right now."

She may not be manufactured (according to the article she was singing for a while before LA Reid (of LA and Babyface, who were the Stock/Aitken/Waterman of 80s R&B) snapped her up and made her into a star), but it's apparent that any association between her and any sort of "punk" tropes is entirely artificial; even more so than for the usual mook bands whose members weren't born when Sid killed Nancy. Mind you, if she didn't have this gimmick, she'd probably not get anywhere other than small clubs and open-mike nights, and some other malleable giglet would be storming the Top 40 in her place.

(It seems these days that everybody has forgotten Jello Biafra's maxim that "punk means thinking for yourself", and it has become just another form of rebellion-through-aspirational-consumerism. Or maybe not even so much rebellion, at least not of any form that leads to questioning, soul-searching and finding one's own identity, but merely a mindless outlet for excess testosterone, like video games or backyard wrestling.)

alternative avril lavigne commercialism commodified rebellion punk 5