The Null Device


British psychologist Oliver James (the author of Affluenza, a critique of the effects of materialism and consumerism on happiness) travelled to Australia for research, and found that Sydney was particularly badly affected by soul-deadening hypercompetitive materialism:

Adelaide and Melbourne had a "different vibe" and did not strike James as being as materialistic as Sydney. He had not been to Sydney before and expected a "philistine nation" of "jolly, uncomplicated fun-seekers". Instead, he found a city in thrall to American values and a puritan work ethic that robbed life of joy and meaning. Middle-class Sydney, he writes, is "packed with career-obsessed workaholics". When they are not working the longest hours in the developed world, they pursue perfect bodies through joyless fitness regimes, or obsess about property prices. Always, they are looking around anxiously, in the hope that others aren't doing better than them.
"They (Sydneysiders) were like the tin man from the Wizard of Oz. They had no idea of the point of their lives, other than to get rich." James noted Bureau of Statistics figures highlighting a rise in depression that coincided with a bullish property market, which caused stress and anxiety -- particularly among young Australians.
You'd think that, being from Britain, he wouldn't be one to talk; after all, if any place is soullessly materialistic and aggressively hypercompetitive, it would be London, right? Well, not quite, according to James; Britain's class system, you see, insulates it from the excesses of affluenza that grip America and Sydney:
"The British, compared to the US or Aussies, are less easily convinced that money will get you further. The British elite have been around for an awfully long time and there is not the crassness of the Australian rich."

consumerism culture materialism sydney 0

In Australia, the Pom Anti-Defamation League has succeeded in getting a beer advertising campaign pulled that negatively stereotyped the English. The campaign in question, for Toohey's, played on negative stereotypes of the English ("Poms") as inveterate complainers with a phobia of cold beer, and apparently did so a bit too mean-spiritedly:

The radio advertisement for Tooheys brewery and its New Supercold beer employed a group of Englishmen to sing the tune of Land of Hope and Glory using various synonyms for whinge, including whine, moan, slag and complain.
His group also contested another version of the advert that had been made for television audiences. It featured footage of an overweight, pale man, wearing a Union Jack T-shirt, cringing in fear at the offer of a cold beer. The advert was withdrawn before the action against it could proceed.
The Tooheys advertising campaign was also connected to these advertisements on Sydney buses.

advertising australia culture english poms stereotypes uk 0