The Null Device

The latest innovation in customer profiling: giving away free umbrellas with RFID chips, which can be read at participating shops, allowing said shops to identify where their customers came from:

A Motorola RFID tag is inlaid in the handle. Dutch Umbrella periodically dispatches an employee with a handheld reader to visit business sites and identify each umbrella. This information is later loaded into software developed by Concept2 Solution. Merchants can then pinpoint the areas from where the customers came and target those particular areas for advertising and promotion.

(via engadget) ¶ marketing rfid surveillance tech 0

Things I didn't know until today: there is a video to Another Sunny Day's You Should All Be Murdered, and it consists entirely of black and white footage shot through the window of a train as it moves through some industrial part of Britain. Which, when you think about it, is quite appropriate.

And here is some rather distorted footage from a performance at a Sarah Records backyard party. No idea who the band are, I'm afraid.

(via class_worrier) ¶ another sunny day indiepop music railway sarah records uk video 0