The Null Device
As social network websites with user-generated content become mainstream, online dating websites, as a category, are dying. Which makes sense: the only reason that online dating sites (which are like the online equivalent of leks, full of of people putting on their best dating-profile face and saying whatever they think makes them look more attractive), now look even more starkly naff than they did when they were the only game in town. Or, when there are alternatives, going anywhere specifically to pick up doesn't reflect well on oneself:
There's a reason Mulligan and Helm are above online dating. They're part of the social networking generation. Neither would admit to going on sites like Facebook or News Corp.'s MySpace (NWS) expressly looking to hook up. And that's precisely why it's such a better answer to the problem of meeting someone interesting. It's like going to a bar with your friends. Maybe you are going to meet someone special, but maybe you're just going to hang out with your friends too. You can play it cool. "MySpace and Facebook feel like going to a nature preserve, [whereas] a dating site is like walking past a bunch of animals in cages at the zoo," Helm says.
Other sites that meld user-generated content with social networking to accomplish certain tasks can be even handier. Consider Yelp, where people write reviews of their favorite restaurants, bars, and other haunts, or Digg, where users vote and post comments on their favorite online stories. You can scope out Yelp or Digg users on their profile pages, which show pictures and list basic likes and dislikes. But you can really find out about them from the locations they Yelp about or stories they Digg. Both sites have features that even let you connect with fellow users based on shared traits. It's like a version of eHarmony you don't have to opt into. And while many online dating sites charge a fee, most new Web sites are free.And use of social web sites isn't the only thing that has gone mainstream; the Business Week article linked above signs off with:
The Web moves fast. And sorry online dating, but you just didn't keep up. In the parlance of the kids who won't use you, you got "pwned."