The Null Device
Naming things, it seems, remains political: Danish academics have acused Ikea of cultural imperialism, for giving Danish placenames to its cheaper products, whilst reserving Swedish, Finnish and Norwegian ones for the more prestigious items:
The researchers claim to have discovered a pattern where more expensive items, such as beds and chairs, have been named after Swedish, Finnish and Norwegian towns whereas doormats, draught excluders and runners are named after Danish places.
Mr Kjöller analysed the Ikea catalogue with a colleague at the University of Southern Denmark. He said it "symbolically portrays Denmark as the doormat of Sweden, a country with a larger economy and population".
The Irish Independent has a piece on how social networking websites are changing relationships, and in particular, how they end and what happens afterward:
I started getting clues that I might be about to become a free man when my girlfriend's friends posted messages to her that read: "Good luck with tonight -- it's for the best."
First came the announcement online of my new 'Single' status. Deftly inserted into Facebook's running newsfeed, it informed everyone that both she and I knew that I had been dumped, in much the same way that Reuters proclaims the engagement of a minor member of the British royal family. There was no way of deleting it, so it sat there haunting me.
But then her status updates started to tell a story. Just three days after we broke up, she changed hers to: "2008, new job (check), new flat (check), new man (working on it)."
Your ex's blog may only be read by five and half people, but you still don't really want them telling complete strangers how you were unable to put the loo seat down and never really gave the choosing of shelves the attention it deserved, and how these things were symptomatic of your lack of commitment to the relationship.
It makes me think that our grandparents had an easier time. If one of their relationships went bad they could always go to sea -- or at least the next village -- and never see the other person again.The whole issue of relationship breakups in the age of the internet recently hit the spotlight spectacularly with Wikipedia founder Jimmy Wales' breakup with his girlfriend, FoxNews journalist Rachel Marsden. Wales apparently dumped her on Wikipedia, and she retaliated by releasing transcripts of their online chats, the major upshot of which was a revelation that these lofty public figures were, scandalously, quite into having sex with each other while they were going out.
It'll be interesting to see how the standards of socially acceptable conduct evolve once it is literally impossible to dissociate oneself from an ex without becoming a hermit. Will slagging off one's exes and their failings in public blogs become taboo, or restricted to some acceptable bounds of fair play? Or will people get used to the fact that anyone in the dating marketplace probably has several scathingly negative references from their various exes? (Perhaps there is a niche for a site which aggregates exes' references, along with reputation scores for the referers?) Will things like Rachel Marsden's release of the chat transcripts become unacceptable, the social equivalent of a nuclear first strike?