So that was the long-awaited Apple WWDC 2008 keynote. The big announcement was probably the worst-kept secret in Cupertino, the 3G iPhone. There's also the iPhone 2.0 OS (available to non-3G iPhone users), and a web-based service named me.com, which is basically mac.com with Google-style AJAX apps, iPhone integration and a mac.com-sized pricetag; so if you're an Apple true believer, you know where to send your $99 a year. I wonder how well non-Apple alternatives will work with iPhones.
Other than that, Apple are making minor concessions on the issues of the iPhone being too locked down. Enterprises will be able to deploy their own (non-Apple-approved) apps to up to 100 pre-registered, cryptographically certified iPhones, and while Apple won't let you run software in the background on your iPhone, they will be providing a (proprietary, Apple-controlled) conduit for push notifications, which IM applications will be able to use.
Anyway, Your Humble Narrator isn't lining up outside the AppleStore to get one, even at the reduced price ($199 worldwide; no word on minimum contract prices, i.e., the rest of the iceberg), given that Google's Android looks to promise almost everything the iPhone has, only without the proprietary lock-in.