The Null Device
Today's Laugh-Out-Loud Cats is a Gashlycrumb Tinies tribute:The Perry Bible Fellowship's Gorey tribute from a few years ago.
Wikileaks has posted what appears to be the British National Party's "Language & Concepts Discipline Manual, a set of guidelines for party activists to ensure that they don't appear, you know, racist or anything. A few choice excerpts:
Rule #1: The BNP is not a ‘racist’ or ‘racial’ or ‘racialist’ or ‘race-conscious’ or ‘white’ or ‘whitepeople’s’ party. It should never be referred to as such by BNP activists, and anyone else who does so must be politely but firmly corrected. The precisely correct description of what we are, in the standard terminology of international comparative politics, is an ‘ethno-nationalist’ party. That is, we espouse, like many political parties all over the world, the interests of the particular ethnic groups to which we belong. There is nothing fascistic or unusual about this, and we don’t have to apologise for it. If we must describe our attitude towards race, it is ‘racial realism,’ as no-one can admit being against realism.
Rule #15. BNP activists and writers should never refer to ‘black Britons’ or ‘Asian Britons’ etc, for the simple reason that such persons do not exist. These people are ‘black residents’ of the UK etc, and are no more British than an Englishman living in Hong Kong is Chinese. Collectively, foreign residents of other races should be referred to as ‘racial foreigners’, a non-pejorative term that makes clear the distinction needing to be drawn. The key in such matters is above all to maintain necessary distinctions while avoiding provocation and insult.
Rule #17. Britain does not have ‘immigrants,’ a term proper for use in settler societies like Canada, Argentina, and the USA. It has ‘guest workers,’ ‘foreign workers,’ or ‘descendants of foreign workers.’ They are, depending on who they are, ‘racial foreigners,’ ‘religious foreigners’ or ‘persons of foreign religion,’ or ‘ethnic foreigners.’ The last term is meant to apply to persons racially similar to Britons, but ethnically dissimilar, like Dutchmen.Meanwhile, Charlie Brooker tears into the BNP's ugly campaign materials:
The other day, the BNP had a political broadcast on the box. I wasn't in my beloved homeland at the time, but I heard about it, via internet chuckles of derision. Fellow geeky types tweeting about the poor production values. I looked it up on YouTube. Sure enough, it was badly made. No surprise there. Extremist material of any kind always looks gaudy and cheap, like a bad pizza menu. Not because they can't afford decent computers - these days you can knock up a professional CD cover on a pay-as-you-go mobile - but because anyone who's good at graphic design is likely to be a thoughtful, inquisitive sort by nature. And thoughtful, inquisitive sorts tend to think fascism is a bit shit, to be honest. If the BNP really were the greatest British party, they'd have the greatest British designer working for them - Jonathan Ive, perhaps, the man who designed the iPod. But they don't. They've got someone who tries to stab your eyes out with primary colours.
As the economic crisis bites, credit card companies are turning to advanced psychological techniques to manage their customers, using their purchasing records to develop detailed psychological models of their behaviour.
Martin could often see precisely what cardholders were purchasing, and he discovered that the brands we buy are the windows into our souls — or at least into our willingness to make good on our debts. His data indicated, for instance, that people who bought cheap, generic automotive oil were much more likely to miss a credit-card payment than someone who got the expensive, name-brand stuff. People who bought carbon-monoxide monitors for their homes or those little felt pads that stop chair legs from scratching the floor almost never missed payments. Anyone who purchased a chrome-skull car accessory or a “Mega Thruster Exhaust System” was pretty likely to miss paying his bill eventually.
Martin’s measurements were so precise that he could tell you the “riskiest” drinking establishment in Canada — Sharx Pool Bar in Montreal, where 47 percent of the patrons who used their Canadian Tire card missed four payments over 12 months. He could also tell you the “safest” products — premium birdseed and a device called a “snow roof rake” that homeowners use to remove high-up snowdrifts so they don’t fall on pedestrians.
By the time he publicized his findings, a small industry of math fanatics — many of them former credit-card executives — had started consulting for the major banks that issued cards, and they began using Martin’s findings and other research to build psychological profiles. Why did birdseed and snow-rake buyers pay off their debts? The answer, research indicated, was that those consumers felt a sense of responsibility toward the world, manifested in their spending on birds they didn’t own and pedestrians they might not know. Why were felt-pad buyers so upstanding? Because they wanted to protect their belongings, be they hardwood floors or credit scores. Why did chrome-skull owners skip out on their debts? “The person who buys a skull for their car, they are like people who go to a bar named Sharx,” Martin told me. “Would you give them a loan?”It's not only your purchasing record that's mined for psychological data, though:
Most of the major credit-card companies have set up systems to comb through cardholders’ data for signs that someone is going to stop making payments. Are cardholders suddenly logging in at 1 in the morning? It might signal sleeplessness due to anxiety. Are they using their cards for groceries? It might mean they are trying to conserve their cash. Have they started using their cards for therapy sessions? Do they call the card company in the middle of the day, when they should be at work? What do they say when a customer-service representative asks how they’re feeling? Are their sighs long or short? Do they respond better to a comforting or bullying tone?The card companies have, as you might imagine, a variety of uses for this data. On the blunter side of the spectrum, signs of potential unreliability (bills for dive bars or marriage counselling services, unusual login patterns) may trigger card companies to raise interest rates or start pushing more aggressively for repayment. More subtly, though, if your credit card company calls you to discuss your bill, the person talking to you will be trained in psychological techniques and will have on their screen a detailed psychological profile of you, all the better to elicit compliance:
Santana had actually already sought permission from the bank to settle for as little as $10,000. It’s an open secret that if a debtor is willing to wait long enough, he can probably get away with paying almost nothing, as long as he doesn’t mind hurting his credit score. So Santana knew he should jump at the offer. But as an amateur psychologist, Santana was eager to make his own diagnosis — and presumably boost his own commission.
“I don’t think that’s going to work,” Santana told the man. Santana’s classes had focused on Abraham Maslow’s hierarchy of needs, a still-popular midcentury theory of human motivation. Santana had initially put this guy on the “love/belonging” level of Maslow’s hierarchy and built his pitch around his relationship with his ex-wife. But Santana was beginning to suspect that the debtor was actually in the “esteem” phase, where respect is a primary driver. So he switched tactics.
“You spent this money,” Santana said. “You made a promise. Now you have to decide what kind of a world you want to live in. Do you want to live around people who break their promises? How are you going to tell your friends or your kids that you can’t honor your word?”
The man mulled it over, and a few days later called back and said he’d pay $12,000.
“Boom, baby!” Santana shouted as he put down the phone. “It’s all about getting inside their heads and understanding what they need to hear,” he told me later. “It really feels great to know I’m helping people in pain.”Of course, another way to look at this was that, had the chump (who, according to the article, had recently been left by his wife) not offered to pay up extra, the friendly man from the card company would know exactly which buttons to push to kick them down further. Which is all very well (Personal Responsibility, after all, is What Made America Great, as any card-carrying Libertarian will tell you), other than the inherent asymmetry of going up against a huge organisation with frighteningly powerful intelligence-gathering abilities, and no interest in your welfare beyond what's required to maximise its profits.
(via Boing Boing)