The Null Device

2010/6/14

Apparently Sony-Ericsson have codenamed their latest mobile phone "Shakira", after a pop singer signed to Sony Music. This isn't the first time a Sony electronic gadget was named after a Sony-signed recording artist; four years ago, Sony launched a pocket instant messaging device which shared its name with a dance-music artist. Which makes one wonder whether there's now a clause in the standard Sony Music recording contract that grants Sony's electronics division the rights to use an artist's name for naming products, and, if so, what artist will get a gadget named after them next.

business marketing mobile phones sony the recording industry 0 Share