The Null Device
Idea of the day: the Happy Recession; the idea that the internet, through driving prices and costs down, will permanently deflate both prices and wages; the post-internet world, it seems, jams econo:
The most pernicious aspect of Internet entertainment is that it’s so easy to measure and so easy to mass-produce. So the moment something on the Internet gets fun enough to be competitive with the real-world analogue, it starts getting relentlessly improved until it’s vastly superior. World of Warcraft soaks up upwards of forty hours per week from serious fans, who pay about $15 per month for their subscriptions. Few other hobbies can consume so much time at such a low cost.
The web makes it easier to access non-traditional employees at much lower salaries. As we argued in our Demand Media analysis, the real story here is that a stay-at-home mom with a Masters in Journalism can write content that is good enough compared to a typical Madison Avenue copywriter, especially when the rate is $15 per article instead of six figures per year. This disaggregation of writing skill means that companies no longer have to hire good writers in order to write 5% good copy and 95% mediocre work; they can outsource the mediocre stuff and relegate the high-end work to a short-term freelancer.
The web offers cheap social status: In the long term, this may have a bigger effect than the web merely making digitizable products cheaper. Social status games drive a huge amount of economic activity: people strive to get into high-paying, high prestige career tracks, to win promotions and attendant raises, to live in the best neighborhoods and send their kids to the best schools. Few status games lack some kind of economic output—people who play sports well below the professional level still get some job opportunities out of it.One could probably also add a geographical factor to this: in the age of cheap, ubiquitous opportunity, access to economic and cultural opportunities is less dependant on being located in a buzzing metropolis or creative-class hive; after all, if a copywriter or app developer can work from anywhere with creativity, things like music and art scenes (or whatever replaces the post-punk rock'n'roll era construction of the "music scene" in the cultural ecosystem) are centred around blogs rather than physical venues, and one doesn't even need to move to a different place to find like-minded people, there would be less competition for living in more desirable areas, when the price of not doing so no longer includes disconnection from as many opportunities.
Last week, The Guardian once again ran a series of articles on Europe today, with contributions from papers in France, Spain, Germany, Poland and Italy. Intended partly to combat the rise in anti-European sentiment in the wake of the financial crisis. Among other things, this includes a number of profiles of political leaders by journalists from other countries (i.e., an Italian perspective on Germany's Angela Merkel, a German view of Poland's Donald Tusk, and French and British pieces on the other country's leader), as well as a a section looking at, and responding to, national stereotypes in Europe:
What message do we Brits think we send when our signature cultural export of 2011 was Downton Abbey, a show entirely about the intricacies of class and which apparently longs for a return to Edwardian notions of hierarchy? The smash West End play One Man, Two Guvnors similarly revolves around class. Unfortunately, it's not just a foreigners' myth that in Britain how one speaks and what school one attended still counts.
There is a vibrancy to modern British life that eludes the cliche's grasp. There's a hint of it in that Polish suggestion that the Brits are "kind and friendly to immigrants". Compared with other European countries, it's probably true that Britain is, generally, more tolerant. Some of our public services – the NHS, the BBC – are still cherished. We are not merely a mini-America of let-it-rip free-marketism.
Efficiency is not really a Berlin thing. Take construction. To build 2km of new tram lines to connect the new central station, they set aside three years. Delays were not even factored in. In China, they'd have built whole new cities in that time, or a high-speed motorway across the entire country. Maybe the Chinese are the Germans of the 21st century. Or maybe Berliners are just not typical Germans. Can you stereotype a country if its capital is not typical?
In Italy, sex drive increases with age. Naturally, it is also possessed to a degree by the young (this is why we have children), but it is only after the age of 50 that the Italian male finally dives headlong into adolescence. We are the only nation to have had a prime minister in his 70s who wears a bandana on his head like a tennis player or a rap singer.