The Null Device
As America discovers rave culture, restyled into the contours of a synth-driven nu-metal, with the drug elements toned way down, and renamed as “Electronic Dance Music” or EDM, VICE UK has an open letter to America's EDM enthusiasts:
For the last 25 years, while you guys were buying Learjets and listening to Creed, Europe has been double dropping, reaching for the lasers and constantly asking strangers if they are "having a good night". You thought this made all of us homosexual, existentialist drug addicts (which may be partly true) and for years you resisted the charms of Mitsis, Ministry Of Sound and the music of Paul Oakenfold. Your party scene was content with smashing "brewskis", smoking "doobs" and blasting the music of Kid Rock and 2 Live Crew.The letter goes on to gently offer advice, from the Americans “doing it wrong” (by insisting on having live drums and saxophones on stage and favouring hard-rock-style stage spectacle over the subtle progressions of UK club music to being in denial about the drugs thing) to the whole term “EDM”:
When I first heard the term "EDM", I wasn't sure what it stood for... What I did not expect, however, was something as blitheringly obvious as "electronic dance music". It seemed like calling a genre "guitar rock" or "trumpet ska". All dance/house/bass music is electronic. Just say it to yourself; Electronic. Dance. Music. It sounds like somebody's great aunt attempting to talk about Moby's new album, or a clueless country police chief answering questions about a rave he's trying to shut down. It makes you sound like novices, and stupid novices at that. So go think of something else to call Afrojack.
Lastly, and perhaps most importantly, this isn't nu-metal, guys. Bush is out of the White House, you're on the way to getting all sorts of European liberties, you don't need another Woodstock '99 and no one wants to see a bunch of gurning people getting trampled to death in a circle pit. I know getting pilled up and licking each other's ears doesn't fit in with that whole "rugged induvidualism" thing, but give it a try. The kinship you'll feel with your fellow man will come in handy when you're enjoying that socialist future you're all looking forward to so much.To be fair, the article's assumption (that EDM is essentially British/European house/garage/dubstep/club culture repackaged for a new audience without significant changes) may be incorrect. There were rave scenes in the US (in the San Francisco Bay, for example) for decades, with blue hair, fluffy leggings, glow sticks and tonnes of MDMA pills washed down with energy drinks, though those didn't spread any further than groups of Anglophilic/Europhilic enthusiasts; partly because of the cultural difference and explicit exoticism (much like the way that Britpop, UK indie and swinging-60s Mod revivalism all tend to get mashed together into one sartorially immaculate Anglophilic scene when outside of Britain), and partly because of the War On Drugs, and the fact that doing anything that may construe probable cause of drug possession in the age of Instagram could be what they call a bad life choice. What made EDM ready for crossover to the mainstream was the fact that it is not your older siblings' rave culture: its presentation and format owe more to the live rock show than the communal rave, more the high-tech adrenaline-pumping spectacle than the pharmaceutically mediated collective experience in a darkened club or a field. And it took hard-rock veterans like Skrillex, the inventor of the American form of dubstep known as “brostep”, to successfully demonstrate that softsynths on a MacBook can rock harder and kick more ass than guitars through a stack of amps.