The Null Device
Nuke the whales for Jesus: In another example of how politically polarised the US culture war is, research from the US has shown that self-identified “conservatives” are less likely to buy lightbulbs labelled as energy efficient, for ideological reasons; i.e., because, even if such bulbs did save one electricity, buying them would be a treasonous endorsement of the liberals' world-view:
"Our results demonstrated that a choice that wasn't ideologically polarizing without a ("protect the environment") label became polarizing when we included that environmental labeling," Gromet said. "We saw a significant drop-off in conservative people choosing to buy a more expensive, energy-efficient option."
"So it makes that choice unattractive to some people even if they recognize that it may be a money-saving choice. When we asked afterward, those consumers identified the CFL bulbs as providing greater monetary savings over time. But they would forgo that option when that product was made to represent a value that was not something they wanted to be identified with." (See related: "Missing the Chance for Big Energy Savings.")