"Logos are going to be a huge part of the global visual language," Curtis said. "In the same way that rap and hip-hop artists are sampling pieces of music and giving them new meaning, who's to say that the Nike 'swoosh' won't one day represent a word? You already see it in broadcasting, where 'give me that MTV style' has just as much meaning as 'give me a Kleenex.'"
"As utopian as this sounds," Mazza said, "I do believe that we are working toward a collective-mind type of experience, whether we realize it or not. All this technology is about connecting machines. What about connecting each to other? Transpersonal experiences? Sounds cool."
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