The latest collectable card craze: cards with pictures/details of boys, marketed at adolescent girls. (BBC News)

Costing about £2 for a pack of nine, each card has a photo of an ordinary boy aged 12 to 22 - with details such as eye colour and hobbies. They are aimed at 10- and 11-year-olds and can be swapped or played as a game, with a girl choosing her favourite. To win cards, her friends have to guess which boy she fancies.

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