The Null Device

Unconventional marketing: US tobacco company plays goofy songs on its answering service. Anti-smoking activists, though, are unamused: (WIRED News)

"These guys don't do anything for fun, ever. It's all for money... This is a disingenuous effort to market to the MTV generation. Brown & Williamson knows that quirky, offbeat messages like this appeal to young people. By crafting "adults only" messages, Brown & Williamson is actually soliciting children, she said. "Telling a kid, 'Don't listen' -- what does that tell a 13 year-old?"

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