The Null Device

The gods of consumerism: Brand mascots, their high priests and their therapists: (Salon)
...sober-suited corporate executives spend their days pondering such ontological questions as: Does the Pillsbury Doughboy actually make the cookies, and if so, are they made from parts of himself? ..."We don't want people to really think about that part," says Ready.)
It's a little disconcerting to discover, after reading marketing documents from Kellogg's, that Snap! Crackle! and Pop! ... have more richly developed inner lives than several of my own friends. From elf dossiers, we learn that Snap! is the oldest and the wisest, "the leader and problem solver" of the bunch. Pop! is the "irrepressible child ... usually the one who pulls gags and gets the 'last word, in the form of a pun.'" Crackle! is that perennially misunderstood "middle child ... [who's] never quite sure of himself, but tries to keep order between the other two.'"
"In the case of the M&Ms, there were three deep pools of potential conflict. One is that they're a duo, with clashing personalities. So there's a certain amount of conflict between them. No. 2, they're small. They're 2-and-a-half-feet tall, slightly clumsy, hard-shelled characters trying to maneuver in a world of humans. No. 3, they are candy-covered chocolates in constant danger of being eaten. Out of these sources of conflict, we have written and produced over 60 spots. And there isn't a dud in the lot."

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