The Sams are old-time San Franciscans, having lived in the city by the bay for a good six or seven years; they've seen what the dot-conomy has done to the city's housing prices, traffic and once laid back attitudes. The Sams aren't trying to stop the Internet from ruining San Francisco; they just want to remind people how absurd it is to work like a dog, in a city that is quickly forgetting leisure and humor, for a company that's revolutionizing something as inconsequential as how you purchase toothpaste.
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