We're seeding high schools with phrases like, "Yo, that's K!" (K for "Konsumer"). We'll make recording "I prefer my media ... physical" spots a requirement for any band who wants to place on Billboard's Top 10. ... We need to make it clear that if you're getting your music for free, then you're probably poor and have bad teeth and skin too. The moment a teenager says to a peer, "Free music? Like, you want to borrow my deodorant? Not!" we'll have met our goal.
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