The Null Device

Time Magazine has an article about the democratisation of industrial design:

The champion of America's new design democracy used to be style-blind. Then Target's executives recognized that competing just on price with the likes of Wal-Mart was a losing proposition. So the store was reinvented with a simple formula: get a big-name designer to do $20 knock-offs of the same stuff he or she designed for the SoHo sophisticates.

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