Virtual communities and such: A Swiss company is selling clothing with unique addresses that can be used to get in touch with the wearer.

Each article of clothing sold has a visible identifying number, which also doubles as a person's email address (a person wearing a sweatshirt with, for example, 012345 on the front can be contacted at 012345@skim.com), making it possible to contact (or "skim") someone who catches your interest.

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