According to the manifesto's 10 rules, New Puritans "shun poetry," "avoid all devices of voice," including "rhetoric" and "authorial asides," "eschew flashbacks, dual temporal narratives and foreshadowing," and "avoid any elaborate punctuation" (?!) and "all improbable or unknowable speculation about the past or the future." ... All New Puritan works are set in the present day because they're "fragments of our time," and they feature only "real" products, places and objects -- nothing made up.
They're just in it for a lark. Blincoe and Thorne themselves describe the manifesto as "partly playful." Most of the contributors didn't even actually sign the thing, and have no intention of abiding by its rules after the party's over.
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