The Null Device

Celebrities such as Melanie Griffith and Pretty Boy DiCaprio are jumping on the personal web site bandwagon, and setting up online journals. The sites are invariably big-budget marketing tools put together with the assistance of teams of professionals (as the celebs can afford this and don't spend as much time playing in front of a computer as real-life web geeks or Jenni Ringley). Wonder what proportion of the content there is ghostwritten, and how long until until a slickly manufactured Hollywood-star "blog" makes it to the top of the BlogHop ratings on the strength of hundreds of thousands of fans clicking the green button; and another one follows, and another one, until the little people are squeezed out of the top of the list.

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