Celebrities such as Melanie Griffith and Pretty Boy DiCaprio are
jumping on
the personal web site bandwagon, and setting up online
journals. The sites are invariably big-budget marketing tools put together
with the assistance of teams of professionals (as the celebs can afford this
and don't spend as much time playing in front of a computer as real-life
web geeks or Jenni Ringley). Wonder what proportion of the content there
is ghostwritten, and how long until until a slickly
manufactured Hollywood-star "blog" makes it to the top of the
BlogHop ratings on the strength of hundreds of thousands of
fans clicking the green button; and another one follows, and another one, until
the little people are squeezed out of the top of the list.