The Null Device

Tension, apprehension and dissention have begun: Researchers look at why some songs get stuck in our heads, whether we like or loathe them.

"The mark of a good advertising jingle is that you can't get it out of your head," [Stephen Pinker] said. "The conspiracy theory is that ad writers have figured it out, that they've cracked the brain's code."

(via Pearls)

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