The Null Device

How the mighty hath fallen: In an attempt to attract a Gen-Y audience, Encyclopædia Britannica's online operation has started putting up "spicy", sensationalist articles with topics like "TV and the single girl" and -- I kid you not -- Britney Spears' belly button. britannica.com will also cut costs by outsourcing its content production to outside operations (advertising agencies and promotional consultancies would be my guess).

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