How the mighty hath fallen: In an attempt to attract a Gen-Y audience, Encyclopædia Britannica's online operation has started putting up "spicy", sensationalist articles with topics like "TV and the single girl" and -- I kid you not -- Britney Spears' belly button. britannica.com will also cut costs by outsourcing its content production to outside operations (advertising agencies and promotional consultancies would be my guess).

Want to say something? Do so here.

Note to spammers: This comment system applies the rel=nofollow attribute to the poster's URL and all links. Posting links to this page will not improve their search engine rankings.

Display name:
URL:(optional)
To prove that you are not a bot, please enter the text in the image on the right in the field below it.

Your Comment:

Remember my details.

Please keep comments on topic and to the point. Inappropriate comments may be deleted.

Note that markup is stripped from comments; URLs will be automatically converted into links.