The Null Device

The Branded Life: Two American teenagers, whose respective parents apparently didn't begin putting money away for their college education when they were born, have come up with a clever way of putting themselves through college: by renting themselves out as walking advertisements. If you give them money, they will not only walk around with your logo plastered all over their clothes but eat your food, read your magazines in public (regardless of subject matter), fly on your airline, and generally turn their lives into advertisements for your brand.

This leads to a lot of speculation. What sorts of constraints would their sponsors put on their lifestyles/behaviour? Given how rigidly controlled the lifestyles and images of inanimate brand mascots are, you can bet that corporations won't want their walking billboards doing anything that does not suit their image. If their fellow students, wary of being advertised at whenever in their present, begin to avoid the two, will the sponsors dump them? Would such an experiment end in corporate-image catastrophe or could such corporate sponsorship be the future of education for the underprivileged and mediagenic?

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