The Null Device

Now that's brand loyalty: First there was the couple who named their newborn child Iuma, to get some peanuts tossed their way by now-defunct MP3 purveyor iuma.com, and now, a sports fan in Texas has named his son Espn, after the cable-TV sports channel.

"When my wife was about six months pregnant, I was sitting on the couch watching a game on ESPN, and my sister and I were talking about baby names," Jason said. "She just kind of laughed and said, 'Hey, you watch so much ESPN, you should name the baby after it.' My sister was just joking, but I brought it up to my wife.

(via Plastic, and not from The Onion)

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