The Null Device

Pitfall Harry wore Khakis: The next frontier for product placement: video games:

For The Groove Alliance's new racing game, SkyRacer Impulse, Shockwave will use a DoubleClick DART server to dynamically stream ads into billboards placed around the track. "The advertiser's brand is part of the interactive environment," says Varet. "It's not something you can zone out of. If someone's playing our game, they're staring right at your brand."

There are no comments yet on ""

Want to say something? Do so here.

Post pseudonymously

Display name:
URL:(optional)

Post using your Facebook ID

To prove that you are not a bot, please enter the text in the image on the right in the field below it.

Your Comment:

Please keep comments on topic and to the point. Inappropriate comments may be deleted.

Note that markup is stripped from comments; URLs will be automatically converted into links.