The Null Device

Studies have shown that viewers are less likely to remember commercials in violent TV shows than in non-violent ones. I suspect that it generalises to anything that induces excitement (tension/release) and altered states in the viewers impairing retention of advertisements. Though stating it as "violent" programs having this commercially harmful effect may be a political move, to persuade marketers that the War On Violence is good business rather than a potential loss of revenues.

There are no comments yet on ""

Want to say something? Do so here.

Display name:
URL:(optional)
To prove that you are not a bot, please enter the text in the image on the right in the field below it.

Your Comment:

Remember my details.

Please keep comments on topic and to the point. Inappropriate comments may be deleted.

Note that markup is stripped from comments; URLs will be automatically converted into links.