The Null Device

Studies have shown that viewers are less likely to remember commercials in violent TV shows than in non-violent ones. I suspect that it generalises to anything that induces excitement (tension/release) and altered states in the viewers impairing retention of advertisements. Though stating it as "violent" programs having this commercially harmful effect may be a political move, to persuade marketers that the War On Violence is good business rather than a potential loss of revenues.

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