The Null Device

Slightly old news: Stepping into the dot-com era (though arguably some 12 months too late), the British Post Office has changed its name to Consignia, a meaningless yet fashionably new-economyish word. At least it doesn't end in "-ent". However, the venerable organisation will also adopt a swirly logo. The name and the logo cost the British taxpayer £500,000.

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