To resolve some of the contradictions between his earlier band and his current line of work, Mothersbaugh said that for a while he would slip subversive messages into his advertising music. He claimed to have inserted a subliminal voice saying ``sugar will rot your teeth'' into a commercial for Gummi Savers. He said he also added ``avoid conspicuous consumption'' to a campaign for BMW and ``biology is destiny'' to a cosmetics commercial.
(He's now making ring tones for Nokia?)
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