The Null Device

Just in case you thought that, maybe, just maybe, the tobacco companies aren't evil scumbags: Documents have emerged revealing an R.J. Reynolds niche marketing campaign from the mid-90s, targeting gays and the homeless. It's name? Project SCUM. This ostensibly stood for "SubCultural Marketing", but the derogatory connotations are rather hard to gloss over.

There are no comments yet on ""