Personally, I love it. It's very clique-ish, as it represents a secret society (us) where only the *true* SubGenii wiill recognize the logo. The Dobbshead is everywhere, and any moron can (and does) rip it off and use it for whatever. But the "Bob" Icon represents only one thing: SLACK.
Expect to see the new SubGenius Eikon scrawled cryptically in random places, next to muted posthorns, three-fish glyphs and "THIS IS A HEAVY PRODUCT" stickers. And praise "Bob".