Sex sells, as any survey of advertising billboards will confirm. now two projects seek to utilise this principle to sell religion. First, there are the Swedish entrepreneurs working on a Bible with scantily-clad supermodels; and now, the world's oldest multinational corporation has gotten in on the act. Apparently someone in Rome saw this and decided that nothing would liven up the current Pope's private prayers as having them read out by Broccoli Spears, N'Sync and other contemporary artists of similar calibre. Who knows, perhaps Britney will do for Catholicism what Marilyn Manson did for Satanism?

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