So much for retail therapy: A study from the University of Newcastle (Australia) has shown that materialism can cause depression, or at least, is negatively correlated with life satisfaction. This applies both to "haves" and "have-nots".

Saunders explained that one source of depression among dedicated consumers was the fact that the property they acquired tended to lose value quickly. ``If your self-worth is invested in what you own, as can be the case in our market-driven society, then these things may not hold their value for very long,'' he said.

Or, as Tyler Durden said, "even the Mona Lisa is falling apart."

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