The Null Device

Viral marketing: A US marketing company is pioneering a new stealth-marketing method of selling products to ad-jaded GenYers: by hiring attractive-yet-approachable young people to to out and be overheard talking about the product, in a form of consumer-capitalist street theatre:
''We invent various scenarios, like, we'll make up what kind of company we work for and we say we just sold it so we're celebrating and we're going to buy you a drink,'' he says. ''Then we'll try to implant things about the product into their head that don't come off as if we're planting things in their head. It's somewhat challenging.'' For that challenge Lawrence earns up to hundreds of dollars a night. ''No one is going to be able to go out and buy a Lexus tomorrow from this,'' he says. ''You're getting paid to go drink for free and act weird.''

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