- Recruit model/spokespersons. Polling indicates that "Anti" has benefited significantly from association with high profile musicians/actors. (Note: 43% of teen girls identified U2 singer Bono as related to "Anti" "brand.") Through a third party, Y NOT, Inc. initially approached actresses Sarah Michelle Gellar and Tara Reid about serving as spokespersons for the WTO "brand," but made little headway. We have since been approached by a representative of Kevin Costner, but aren't convinced that he is "brand" appropriate.
Utilizing this strategy, the WTO "brand" would be replaced by a symbol or logo that teens consider more appealing. Note: in focus groups, 59% of teens reported that they would consider purchasing WTO product if associated with friendly talking frog.
As far as I know, this is not a parody, though it looks like one. (via Lev)
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