The Null Device

Following the US lead, Australian companies (such as Myer) are now turning to call centres in India, staffed by lower-wage workers with meticulously coached Australian accents and knowledge of local culture:

"They had a barbecue on the Yarra, they went to a footy match at the MCG, they went to the call centre in Burnley and they were all given a copy of the video of The Castle to take home, to help their accent, and to show the others at home."

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