The Null Device

The future of online marketing? As banner-ad revenue declines and online marketers search for new ways to irritate their customers into paying attention, an English magazine firm has come across an attention-grabbing new tactic: Emap send email to customers, accusing them of accessing illegal pornography, telling them that details had been passed on to the police, and offering a link they could click to appeal against the charges. The link went to a web site advertising the MaxPower car show, orgainsed by Emap. What next? "I've been screwing your wife. Click here to see my AIDS test results.", perhaps? (via Found)

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