The Null Device

Researchers at Glasgow University have found that advertisements can alter your memory, making you "remember" happy childhood memories, associated with a brand, which never actually happened:
One root beer manufacturer, Stewart's, had discovered that many adults appeared to remember growing up drinking their product from bottles. This was impossible since the company only began full-scale distribution 10 years ago. Before that, Stewart's root beer was available only from soda fountains. However, the bottles were adorned with slogans such as "original", "old fashioned" and "since 1924", which conjured up images of times gone by.

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