Dying throes of the belle epoque:
This evening I went to the launch of
Ampersand #5, a typographical zine/book. This book makes a map of a kilometre of the Melbourne central business district, in terms of the typefaces seen in it, concluding that 76% of typefaces seen are sans serif, and just over half of those are Helvetica or variants thereof. Then it goes into a rant about
typographical homogeneity and the marketing of the "Helvetica lifestyle",
at one point comparing it to corporate globalisation.
The book is printed on sticker paper, and the publishers will send you free
stickers with anti-Helvetica slogans if you promise to put them up and send
photos back to them.
Anyway, the launch was in an inner-city bar, of the sort that's probably full of
graphic designers even when there isn't a launch. A DJ was playing dub and
various Prahran-style techno, and a projector was playing what looked like a
Flash movie of the booklet; processed live video and letterforms and
text moving around, presenting a diatribe on endangered typodiversity.