"High concept" and "cool" do not sell ads. While listeners profess to hanker for cutting-edge esoterica and diverse programming, advertisers don't buy into this. There are numbers in safety, if you will. Consider B-101, the station that actually advertises that it plays such mainstreamers as Celine Dion and Michael Bolton. Last year, that station - a locally owned independent - generated an estimated $26 million in ad sales; it is far and away the top-rated music station in Philadelphia. "People gravitate toward hit music," Milkman says. "This is broad-casting."
(via Plastic)
Want to say something? Do so here.
Note to spammers: This comment system applies the rel=nofollow attribute to the poster's URL and all links. Posting links to this page will not improve their search engine rankings.
Please keep comments on topic and to the point. Inappropriate comments may be deleted.
Note that markup is stripped from comments; URLs will be automatically converted into links.