The Null Device
Meanwhile, in the land of commercial radio, the latest entry to the top-40 charts is a pop group named after a confectionery brand
. The fictitious band named Starburst, whose actual performers' identities are concealed, was manufactured by a marketing firm commissioned by confectionery maker Mars.
Their song, "Get Your Juices Going", whose lyrics are built around the flavours of Mars's Starburst sweets, was released by Zomba Records (who also released Britney Spears' branded hit "Taste The Victory", free with bottles of Pepsi not that long ago), and is on heavy rotation on "hip", "alternative" new commercial radio station Nova.
Is it just a 4-minute ad jingle, or the future of branded pop culture?
And what would Naomi Klein
(Also, haven't extended versions of ad jingles been released on records
before? Was that "It's The Real Thing" Coca-Cola jingle that those DJs
sampled recently released to the public; or the German commercial jazz on
Popshopping? And I vaguely remember some commercial-techno
Coca-Cola jingle being in the suburban Sanity singles racks in the mid-90s.)
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