The sickly sweet shockwaves of kawaii are being felt everywhere. When Panasonic were launching a new state-of-the-art portable e-mail device with built-in camera, they thought that the most important design consideration would be how many pixels the screen could display. They were wrong. After consulting their focus groups, it turned out that what they should be concentrating their efforts on was making it a cute colour, with a keyboard that did not chip girls fingernails.
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