The Null Device

Eat meat! It's cool!

This is Graham the Happy Scum's universe and we're all just living in it: To counteract the rise in vegetarianism and similar "wacky eating behaviours" among teenaged girls in America, the National Cattlemen's Beef Association has set up a site whose message is basically "Grudnuk sez: Eat meat, it's cool!".
The site, which looks like a cross between a Barbie fan page and a Taco Bell ad (beef-filled tacos and gigantic hamburgers dot the screen), extols teenage girls to "Keep it Real" "real" as in a person who eats beef, preferably three or four times a day. Visitors are also invited to send e-cards to their "real friends" and to tell the world why they are "real girls" (because they eat beef burritos, of course!)

(Now we finally get to find out whether irony did die on 9/11/2001, as some commentators claimed; if this site somehow succeeds in turning the tide of teenage veganism in America, then we are indeed living in the New Norman Rockwell Era of plain-dealing boy-scout earnestness. If it falls flat, then irony is alive and well.) (via

There are 2 comments on "Eat meat! It's cool!":

Posted by: GJW Mon Feb 3 03:15:25 2003

This is by far the meme of the day. Mainly, I think, because it gives us all the opportunity to reflect on our own efforts to "give teenage girls some meat" back in the day.

Posted by: Graham Mon Feb 3 12:32:33 2003

They could scarcely do worse than the Lettuce Ladies...