The Null Device
Sunbed nazis no more
Germany's Goethe Institute is developing a campaign to rebrand Germany for the 21st century
, getting rid of the old associations with either Nazis or beach-hogging tourists. The new brand will present Germany as hip, laid-back and sexy, playing up Germany's short working days, celebrities and events like the Love Parade, and is aimed at Britain and France. Though officials concede that Poland and eastern Europe may be tougher markets to win over.
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