Banksy's attitude to brands is ambivalent - like Naomi Klein, he opposes corporate branding and has become his own brand in the process. Now, people are selling forged Banksies on the black market or stencil kits so we can produce our own Banksies. Does he mind being ripped off? "No," he says. "The thing is, I was a bootlegger for three years so I don't really have a leg to stand on."
Incidentally, some of the fake Banksies (in particular, the chimp with the sandwich board and the parachuting rat) have ended up on the walls of Fitzroy (look around Brunswick St., between Gertrude and Johnston Sts.) They lack Banksy's signature (though at least the people responsible didn't try to take the credit, regardless of clueless journalists putting photos of them next to features about "the Melbourne underground art scene" or whatever it was).
Over the past couple of years the very brands he despises have approached him to do advertising campaigns for them. Is there work he would turn down on principle? "Yeah, I've turned down four Nike jobs now. Every new campaign they email me to ask me to do something about it. I haven't done any of those jobs. The list of jobs I haven't done now is so much bigger than the list of jobs I have done. It's like a reverse CV, kinda weird. Nike have offered me mad money for doing stuff." What's mad money? "A lot of money!" he says bashfully.
Why did he turn it down? "Because I don't need the money and I don't like children working their fingers to the bone for nothing. I like that Jeremy Hardy line: 'My 11-year-old daughter asked me for a pair of trainers the other day. I said, 'Well, you're 11, make 'em yourself.' I want to avoid that shit if at all possible."
And Banksy is having an exhibition at an undisclosed London warehouse. He won't, of course, be in attendance there (or so he says, anyway), with his art being technically illegal and pseudonymity being vitally important.
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