Online Journalism Review interviews David Mikkelson of snopes.com, where he talks about his role in debunking the "Hunting for Bambi" hoax, and other things:

We have a section on our site called Lost Legends. We just made up the most outrageous things we could think of, made them out to being true, then put them out there to see if people would suspend their common sense. The most popular one is that we say that Mr. Ed was not a horse [but was a zebra]. We made up that the song "Sing a Song of Sixpence" was actually a song pirates used to recruit each other in the days of Blackbeard. It turns up on the "Urban Legends" show broadcast on a cable channel that it was true. They read it and thought that it was true.

(via TechDirt)

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