Devo agreed to perform the altered version for Swiffer advertisements because, Mr. Mothersbaugh said, "it was so absurd. We like messing with the boundaries between art and commerce."
Blatant sell-out, a clever subversion of consumerism, both or neither? It increasingly seems like the lines are blurred, every anti-consumerist culture jam becomes a viral marketing campaign and vice versa, with a hair's breadth of ironic detachment separating the cognisant from the suckers.
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