The Null Device
Clubbed to death
It turns out that DJs may not be the rock stars of the new millennium after all; dance music is in steep decline
in the UK. Some factors blamed: ravers who got into it during the Acid House Summer of Love/the superclub boom of the 90s getting older (and developing a tolerance to MDMA), the kids of today being into NME Back-To-Basics '70s-Style Rock, and backlash against the cult of the superstar DJ (quite understandable, IMHO).
I wonder whether this will affect the content of electronic music magazines; can we expect to see the virtual-analogue synth/groovebox reviews in Future Music displaced by reviews of guitar-performance stompboxes and tutorials on recording live bands?
Meanwhile, a scathing critique of club culture, also in the Graun:
Around the same time the south London superclub The Ministry Of Sound marketed a range of clothing while admitting that anyone who wore those clothes was unlikely to pass the dress code in the club itself. It was as if the DJs and club promoters who "ran" dance music simply assumed that audiences were too befuddled by the drug ecstasy to realise they were being ripped off.
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