The Null Device
Napster comes along, spreads like wildfire by word of mouth and changes the way people think about recorded music. The RIAA sues them out of existence. Some years later, The Man buys the Napster logo, slaps it onto a sadomasochistically locked-down music-rental library, and engineers a Nike-style pseudo-culture-jamming campaign
, with defacement of fake billboards, to give the New Napster some street cred.
For some reason, this makes me think of the JJJ "Enemy of Average" campaign; maybe because both are attempts to market a homogenised corporate turd-in-a-can as somehow "underground" or "subversive".
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